4 Reasons You Should Focus on Client Reactivation Instead of Acquisition

May 5, 2020

4 Reasons You Should Focus on Client Reactivation Instead of Acquisition

When it comes to building a business, most people focus on one big refrain: get more customers. Customer generation is a massive concern for most companies, and rightfully so.  After all, you need new customers to grow. In some cases, though, the attention can be a bit misdirected. While obtaining new customers is indeed essential, … Continue reading 4 Reasons You Should Focus on Client Reactivation Instead of Acquisition

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3 Fun Ways To Build An Active Email List

3 Fun Ways To Build An Active Email List

April 5, 2020

Email marketing: it’s the overlooked darling of the marketing world. In addition to offering a higher ROI than virtually any other type of marketing (an average of $38 for every $1 spent), email is widely-used, beloved by customers, and ultra-effective for your business. Before you can dive in with email marketing, though, you need a … Continue reading 3 Fun Ways To Build An Active Email List

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5 Red Flags to Avoid When Hiring Freelancers

5 Red Flags to Avoid When Hiring Freelancers

March 5, 2020

Freelancers: they make the world go around when it comes to modern marketing. Over the last year, use of gig work platforms (like Upwork and Fiverr, for example) has grown by more than 30% in economies around the world. As if that weren’t enough, it’s now possible to find freelancers working in all industries, including … Continue reading 5 Red Flags to Avoid When Hiring Freelancers

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